The Social Media Mirage: Unmasking the Truth Behind Online Visibility

By: Victoria Elliott Published on: 19/05/2025

This blog post, "The Social Media Mirage: Unmasking the Truth Behind Online Visibility," shares the author's (Victoria’s) three-year experience navigating the online business world and her disillusionment with the common advice of solely relying on consistent organic social media posting for significant business growth. While acknowledging the value of networking and some reach gained, she found that consistent daily posting across multiple platforms, even when problem-solving content was provided, didn't yield the desired views or the right audience. The turning point came with investing in paid social media advertising, which significantly increased visibility and engagement with the target audience.