In 2025, Artificial Intelligence (AI) integrated with Customer Relationship Management (CRM) and automation is no longer a futuristic concept but a crucial tool for small businesses in Windsor-Essex to thrive. By analyzing data for smarter marketing, enhancing customer service with chatbots, streamlining operations, and providing deeper customer insights, AI empowers local businesses to work more efficiently and personalize customer experiences. Combining this with mobile messaging allows for real-time engagement and relationship building while business owners focus on in-person interactions. Victoria Elliott, a fellow Windsor-Essex entrepreneur, specializes in helping small businesses implement these technologies, offering strategic CRM implementation, AI-powered marketing automation (including SMS), website integration, and ongoing support to future-proof their operations and drive sustainable growth
I always dreamed of being a stay-at-home mom—and I lived that dream for years. I got to raise my babies the way I wanted, with no daycare, no rigid schedules, and no regrets. But when it was time to rejoin the workforce, everything had changed. My old career path was gone, and finding a job that worked with mom life? Nearly impossible. I bounced from job to job, lost confidence, and even lost friendships. In 2022, after losing two jobs back to back, I decided to try something different. I dove into the online world—starting with dropshipping, then affiliate marketing, and eventually mastering the ins and outs of digital business. There were plenty of lessons, trial and error, and failed attempts… until everything clicked in April 2024. That’s when I found a system that worked. One that allowed me to run a recurring income business, automate everything, and create multiple streams from one client. Now, I run a business that supports local businesses, builds backend systems, and gives people their time and freedom back. I have a team, an office, clients who love what we do, and a lifestyle that lets me work on my terms. If you’re looking to build a business that works around your life—or need help fixing the one you already have—this blog is your sign. Whether you’re starting from scratch or scaling something that feels stuck, this is the exact journey that can help you get there.
Running a small business is no easy feat, especially when you’re wearing all the hats — from marketing and scheduling to customer service and follow-ups. That’s why I created my Business in a Box: a done-for-you monthly service that takes care of your website, email marketing, automations, AI tools, SMS messaging, and more. It’s designed to help you reclaim your time, stay organized, and give your customers a seamless experience — all without the tech overwhelm or high agency prices. From creating a website that works while you sleep, to building email workflows that nurture your audience, to setting up smart systems that handle tasks automatically, this package supports the entire backend of your business so you can focus on what you love.
Welcome to Built for More, where I share the journey of balancing business, family, and adventure—all while creating a life of freedom and fulfillment. This blog is for ambitious entrepreneurs, busy parents, and anyone striving to build a life they love. From business growth strategies and automation tips to family life hacks and travel adventures, I’ll show you how to manage it all without burnout. Expect real stories, expert insights, and practical advice on scaling a business, mastering time management, parenting, self-care, and living life on your terms. If you’re ready to build a thriving business while enjoying more freedom, you’re in the right place! Let’s create, grow, and explore together—because you’re Built for More.